The GBO Exchange delivers a comprehensive online shopping platform for personal insurance products. The experience is built so that a customer can browse, research and purchase multiple products from multiple carriers in multiple lines through a simple and intuitive single check-out, billing and servicing process. The GBOExchange is engineered to allow distributors to private-label a comprehensive suite of insurance products for deployment to their customer base in a customized insurance ‘store’ that is open 24 hours a day, 7 days a week*.

Products available through the exchange include:

  • Dental, vision, accident, disability, critical illness, ID theft, final expense,
  • Term life, short term medial, hospital cash, trip cancellation, event liability and cancellation,
  • Pet insurance, renter’s insurance and more.

Products available through the exchange include:


  • For Carriers:

    • Access to new distribution and more customers.
    • Engage consumers where they shop- online.
    • Low-cost/low-service distribution channel.
  • For Distributors:

    • Quickly and easily access new products.
    • A 24/7/365 virtual agent representing your brand.
    • A digital buying experience that is safe, familiar and intuitive.



More Information for:


Carrier Enabling Web-Based Product Distribution
Distributor Enabling Revenue Opportunities